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Resources » News/Announcements » Bing SEO Optimization »
Google vs. Bing
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“Google it!” is the most often heard reply to a query for which no immediate answer is known. In fact, Google has slipped so easily into conversations of a wide spectrum of people from 10 year olds to senior citizens. Take a personal example: my 70+ mother knows nothing at all about computers & the Internet; yet she will request us to find her favourite author’s books or information about an old black-and-white Hindi film by saying “Look it up on Google!” So even those who don’t know the ABC of the World Wide Web do know the existence of the most popular search engine, namely Google. Yahoo! Search, too, has managed to get a small stake in the Internet search sector. However, it is nowhere as dominant as Google.
Into this scenario of Search Engine Optimization (SEO) comes Bing, the search engine launched in June 2009 by software giant Microsoft. The company has projected it as being a better search engine than Google and Yahoo! Search. They state that while the latter will merely give out pages of results, Bing will in provide a minute breakup of those results. The seeker of information will thus be able to get near-perfect to-the-point results and not just general results. Its well organized features separate vast amounts of information into specific groups and sub-groups that provide greater relevancy.
So head to head let’s look at the two search engines: Google vs. Bing
Suppose I want Cricket News.
Step 1:
* In Google I click on ‘News’ and then type ‘Cricket News’ first and then tap the Enter key – that is 3 tasks.
* In Bing I click on ‘News’ and then type ‘Cricket News’ and then tap the Enter key – that is 3 tasks
So far it is even for both search engines.
Step 2:
* Google tosses out a page of results, with nice photo images at the side. The results are of top news sites such as BBC Sport, the Daily Mail, etc.
* Bing tosses out a page of, literally, news with the keyword ‘Cricket’. The top news is about the tight security for the Indo-Pak warm-up match of the T20 World Cup. Other news includes Sachin Tendulkar’s optimism of India winning the trophy.
So which is the better search engine for Cricket News? That depends entirely on what I was looking for in relevance to cricket news. Google, though, was one up on Bing in the sense that in the left side pane it also had links to ‘Today’s Top News’, cricket news of the ‘Last hour’, ‘Last day’ and ‘Past week’, etc.
Now suppose I type ‘Kebab Court’ (without the city name) in the respective search engines.
* The first page of Google gives me a list of results pertaining strictly to Kebab Court in Chennai, including reviews.
* The first page of Bing, on the other hand, not only includes results for Kebab Court in Chennai (including reviews too), but also results that include the word ‘kebab’. So I also get a link to Kebab Krazy, the Food Court in a Delhi shopping mall; another link leads me a site that features a list of restaurants in Mumbai having the word ‘Kebab’ in the name. This definitely makes Bing a more interesting search engine as it has given me information about restaurants that I did not know about.
So will “Google it!” be replaced soon with “Bing it!”?
The verdict of Internet users is awaited.....
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