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Posted Date: 03 Jan 2009 Posted By: mythily Member Level: Gold
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2008 Amrita Vishwa Vidyapeetham Post Graduate Diploma Business Management P.G.D.B.M. Marketing Management PGM 202 MAY 2008 University Question paper
P.G.D.B.M. Marketing Management PGM 202 MAY 2008
Time : Three hours Maximum : 100 marks
PART A — (5 * 8 = 40 marks)
Answer any FIVE questions in about 200 words each.
All questions carry equal marks.
1. Explain the modern concept of marketing.
2. What are the steps involved in the marketing planning process?
3. Why new product fails? How it can be avoided?
4. What are the essentials of a good brand?
5. Enumerate the general services of retailers.
6. Discuss the factors influencing the Promotional Mix.
7. Distinguish between Market Information System and Marketing Research.
8. List out the rights of consumers stated in the Consumer Protection Act.
PART B — (4 * 15 = 60 marks)
Answer any FOUR questions in about 400 words each.
All questions carry equal marks.
9. Describe in detail the four P’s in marketing.
10. What are the external environmental factors that affect the Company’s Marketing System?
11. Explain in detail the stages in Product Life Cycle.
12. Write an essay on the ‘‘Pricing Policies” to be adopted by a company.
13. Enumerate the factors affecting the selection of an advertisement media.
14. List out the steps involved in personal selling process.
15. Explain the procedure to be followed in the marketing research.
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