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Posted Date: 06 Dec 2008 Posted By: tamil Member Level: Gold
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2007 Baba Saheb Bhimrao Ambedkar University B.Com. Marketing Principles CA - 206 May 2007 Question paper
B.Com. Marketing Principles CA - 206 May 2007
Time : Three hours Maximum : 100 marks
PART A — (5 ? 8 = 40 marks)
Answer any FIVE questions.
1. Define and explain the significance of marketing? How its differ from market.
2. Explain the factors responsible for the adoption of the modern concept.
3. Explain briefly the steps to be followed in new product introduction.
4. Explain the various stages in the development process.
5. Explain the factors that are to be considered in the selection of media for advertising.
6. What are the major factor that influence the consumer behaviour?
7. What are the objectives of packaging? List out the characteristics of a good package.
8. Describe the various product mix strategies.
PART B — (4 ? 15 = 60 marks)
Answer any FOUR questions.
9. Discuss the various methods of pricing.
10. Discuss the merits and demerits of various sales promotional methods.
11. Explain the various important activities involved in physical distribution system.
12. Explain the factors influencing price determination.
13. Explain the various kinds of media.
14. What is mean by product life cycle? Explain its concepts with examples.
15. What are the various approaches to the study of marketing?
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