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Posted Date: 30 Jul 2008      Posted By: sachin      Member Level: Gold

2007 Baba Ghulam Shah Badshah University Diploma Marketing Management Marketing Management Question paper



Course: Diploma Marketing Management   University: Baba Ghulam Shah Badshah University




Management & Production Planning
March 2007
Time: 3 Hours
Marks: 100
NB:

1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Answers to the two sections should be written in the same answer book.

Section I

* Q.1 Explain the meaning of any seven of the following terms in not more than five lines each :- 14
* (a) Unity of Command.
* (b) Fatigue Study.
* (c) Linear Programming.
* (d) M. B. O.
* (e) Line and Staff.
* (f) Span of Management.
* (g) Principle of Exception.
* (h) ) Budgetary Control.
* (i) Aptitude Test.
* (j) Decentralisation.
* Q.2 Answer any three of the following questions:- 18
* (a) Define management and explain its characteristics.
* (b) Discus Gandhian Principle of Trusteeship.
* (c) Define planning and explain any five components of planning.
* (d) What do you mean by organising? Explain the steps in organising process.
* (e) What is departmentation? Explain the bases of departmentation.
* (f) State and explain the characteristics of Matrix Organisation.
* Q.3 Answer any three of the following questions:- 18
* (a) What is staffing? Explain the factors affecting staffing.
* (b) Briefly describe the steps in selection procedure.
* (c) Explain Herzberg's two factor theory of motivation.
* (d) Define leadership and explain the qualities of a successful leader.
* (e) What do you mean by controlling? Explain the steps in control process.
* (f) "Co-ordination is an essence of management" explain.
OR
* Q.3 Write short notes on any three of the following:- 18
* (i) Management as a Profession.
* (ii) Techniques for Non-Programmed decisions.
* (iii) Graicunas Theory.
* (iv) Informal Organisation.
* (v) Role of Interview.
* (vi) Leadership Style.
SECTION II
* Q.4 Explain the meaning of any seven of the following terms in about five lines each:- 14
* (a) Human Resource Management.
* (b) 360° Appraisal.
* (c) Product Design.
* (d) Refresher Training.
* (e) Routing.
* (f) Production and Productivity.
* (g) Job Production.
* (h) Quality Assurance.
* (i) ABC Technique.
* (j) Reorder Point.
* Q.5 Answer any three of the following questions:- 18
* (a) What is Human Resource Development? Explain its Scope.
* (b) Explain on-the-job methods of training and development.
* (c) Explain the limitations of performance appraisal.
* (d) What is production planning and control? Explain its objectives.
* (e) Explain the characteristics of a good product design.
* (f) What is continuous production system? Explain its advantages.
*
* Q.6 Answer any three of the following questions:- 18
* (a) Explain the factors affecting industrial productivity.
* (b) Explain the importance of suitable plant location.
* (c) What is Quality Control? Explain any four techniques of Quality Control.
* (d) Explain the problems in implementation of Total Quality Management in India.
* (e) Explain the steps in Materials Requirement Planning.
* (f) What do you mean by Inventory and Inventory Control? Explain Inventory Carrying Cost and Stock-out Cost.
*
OR
Q.6 Write short notes on any three of the following:- 18
* (i) Human Resource Accounting.
* (ii) Importance of Performance Appraisal.
* (iii) Functions of Production Management.
* (iv) Flexible Manufacturing System
* (v) Quality Circle.
* (vi) Objectives of Inventory Management.





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