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Posted Date: 30 Jul 2008      Posted By: sachin      Member Level: Gold

2006 Baba Ghulam Shah Badshah University Diploma Marketing Management MPP Question paper



Course: Diploma Marketing Management   University: Baba Ghulam Shah Badshah University




MPP
Octomber 2006
Time: 3 Hours
Marks: 100
(REVISED COURSE)
NB:

1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Answers to the two sections should be written in the same answer book.

Section I

* Q.1 Explain the meaning of any six of the following terms in about five lines each :- 12
* (a) Scalar Chain.
* (b) Human Skills.
* (c) Mission and Objectives.
* (d) Delegation of Authority.
* (e) Matrix Organization.
* (f) Refresher Training.
* (g) Job-enrichment.
* (h) Break-even Point.
* (i) Performance Appraisal.
* Q.2 Answer any four of the following questions:- 20
* (a) Is management an art? Discuss.
* (b) Define planning and explain briefly the steps in planning process.
* (c) What is decision making? What are the modern techniques for programmed decisions?
* (d) What do you mean by departmentation? What are the bases of departmentation?
* (e) Explain the factors affecting Span of Management.
* (f) What do you mean by 'Line and Staff' organization? What are the complaints of Line Executives against Staff Managers?
*
* (g) Define controlling and explain the essential requirements of a good control system.
*
* Q.3 Answer any three of the following questions:- 18
* (a) What is Human Resource Development? What are the Problems of Human Resource Development?
* (b) What do you mean by Training and Development? Explain the essential requirements of a good Training Program me.
*
* (c) What is Job-design? What are the factors affecting Job-design?
*
* (d) Critically examine Maslow's need hierarchy Theory of Motivation.
* (e) Define leadership and explain any five styles of leadership.
* (f) Explain the purpose and uses of performance appraisal.
OR
* Q.3 Write short notes on any three of the following:- 18
* (i) Behavioral Science Approach.
* (ii) Management by Objectives.
* (iii) Obstacles to Delegation of Authority.
* (iv) Assessment Center.
* (v) Human Resource Accounting.
* (vi) Nature and Purpose of International Business.
SECTION II
* Q.4 Explain the meaning of any six of the following terms in about five lines each:- 12
* (a) Production Planning.
* (b) Product Development.
* (c) Jobbing Production.
* (d) Flexible Manufacturing system.
* (e) Quality Circle.
* (f) Work Study.
* (g) Inventory.
* (h) Buffer Stock.
* (i) Stock-out cost.
* Q.5 Answer any four of the following questions:- 20
* (a) Briefly explain the stages in the historical evolution of Production Management.
* (b) Write notes on "Strategic Planning for Production".
* (c) "Higher Productivity leads to Prosperity". Discuss with reference to importance of higher Industrial Productivity.
* (d) How do you measure Industrial Productivity?
* (e) What is product design? Explain the factors to be considered while designing a product.
* (f) What is Routing and Scheduling? Explain the importance of Routing and Scheduling.
* (g) Explain the factors affecting the selection of suitable location for production facilities.
* Q.6 Answer any three of the following questions:- 18
* (a) What are production standards? Briefly explain the standards that are required to be established at different levels.
* (b) Explain the steps in work measurement.
* (c) What is total quality management? Explain the advantages of TQM.
* (d) Explain the steps in Quality Control.
* (e) What is material planning ? Explain its importance.
* (f) What is Inventory Control? Explain any five Techniques of Inventory Control.
*
OR
Q.6 Write short notes on any three of the following:- 18
* (i) Continuous Production System.
* (ii) Operations Research.
* (iii) Dimensions of Quality.
* (iv) Manufacturing Process Technology.
* (v) Perpetual Inventory Control.
* (vi) MRP as a scheduling and ordering system.





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